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Webinar Recording: Winning Over the Non-Vegan Crowd

As usual, we had another great session and amazing participation during our latest webinar. Below is the recorded video and slides from the session. We hope you join us for our next webinar in January about developing marketing plans. Until then, Happy Holidays!

Webinar Highlights:

  1. Market To Each Segments Of the Non-Vegan Population – They Have Different Concerns And Barriers To Becoming Vegan
  2. Understand Your Competitive Edge – Your Brand Is More Than Vegan
  3. Create Content Like Top 10 Videos To Speak To Each Targeted Segment
  4. Become A Resident Expert On Alternative News Or Progressive Site/Blog
  5. Host An Event Outside Traditional Vegan Locations – Plan An Event On Their Turf
  6. Create An Opportunity For Non-Vegan To Share Your Content With Their Friends – Eg. Pay With A Tweet

About The Webinar: 

With 95% of the population classified as neither vegan or vegetarian a “vegan only” marketing strategy might be limiting your efforts. During this webinar we will explore ways to reach other segments of the population like potential vegetarians; semi-vegetarians; moderate meat consumers and meat reducers. (Classifications Courtesy Of HRC/Cultivate Research)

As individuals search for more healthy, human and ethical food, environmental and lifestyle choices – you will need to know how to differentiate your products and services.

Recorded Video:

Recorded: Wednesday, December 14, 2011 – 11am PST/ 2pm EST

Embedded Slides:

Webinar: Winning Over The Non-Vegan Crowd

 

Dec 16, 2011 | Categories:Webinar | Tags: | Leave A Comment »

Webinar Recording: Drive Traffic To Your Blog – Getting New Visitors, Keeping Loyal Vegans and Attracting Non-Vegans

We had another amazing session yesterday. As always we share the recorded session and some of the key highlights.

Webinar Highlights:

  1. Install Google Analytics To Track Traffic Source and Identify Focus Areas
  2. Keep Loyal Readers By Providing Links To Popular Post or Recommended Reads At The End Of Every Post
  3. Build an RSS to Email Newsletter So You Can Push Content To Your Subscribers On a Monthly or Weekly Basis
  4. Add A Dedicated Category For Post Directed Towards Non-Vegans or Transitioning Vegans
  5. Create A Vegan FAQ Page To Answer Common Questions From Non-Vegans
  6. Host A Local Event or Attend Vegfest: It’s important to mix online and offline methods to reach people
  7. Maintain An Exceptional Blog: Without great “unique” content, it will be hard to drive any amount of traffic

About this Webinar: There are a lot of ways to drive traffic, retain followers and attract visitors to your blog. The truth is, what works for some won’t work for others. You have to know your audience and make the investment. Especially, if you are trying to attract the vegan community vs. trying to have a mainstream appeal.

We will provide you with some of the basic ways to achieve success that range from free to fee-based and offer you a handy cheat-sheet for success.

Recorded Video:

Recorded: Wednesday, November 30, 2011 – 11am PST/ 2pm EST

Embedded Slides:

Webinar: Drive Traffic To Your Blog – Webinar: Getting New Visitors, Keeping Loyal Vegans and Attracting Non-Vegans

 

Dec 01, 2011 | Categories:Webinar, Wordpress Blogging | Leave A Comment »

Motivate Customers With Daily Deals

As an entrepreneur, you are developing everything for your business. You are brainstorming, thinking and contemplating ideas to bring in new consumers, but the holiday months can be a little tricky. In this economy many people are looking for deals and promotions to stimulate them into spending money.  Many companies have turned to sites like Groupon or Living Social to reach new customers, however, it is easy to neglect the customers that are already coming to your site or visiting your store.

So, why not offer your own deals? The concept of “Deal Of The Day” has been picking up momentum in the retail world. Instead of offering a blanket site wide discount, offer a deal each day on a specific products. This will not only allow you to see if one product creates more interest than other, it can help manage overstock items or discontinued stock.

By changing the deal everyday, you’ve provided visitors a reason to visit your site daily. While I wouldn’t recommend running this promotion 365 days of the year. Instead, I’d recommend leveraging this approach during holiday season.

For example, consider launching a 2 week daily deal promotion between Friday, Nov 25 (Black Friday) and Friday Dec 9, 2011. Since these are some of the biggest shopping days of the year you will be able to offer potential customer a daily benefit for shopping with you.

If you’d like to see example of this daily deal feature in practice, schedule a meeting with Stephanie for a quick demo

Oct 14, 2011 | Categories:Lead Generation | Leave A Comment »

Facebook

Step It Up – Take Social Media to The Next Level

Aug 03, 2011 | Read | Discuss

Tweet The other day I received a question from Heidi… she wrote: I wonder if you have tips to take basic social media presence to the next level. I seem to struggle with that… I can start …

Twitter

Step It Up – Take Social Media to The Next Level

Aug 03, 2011 | Read | Discuss

Tweet The other day I received a question from Heidi… she wrote: I wonder if you have tips to take basic social media presence to the next level. I seem to struggle with that… I can start …

Getting Started

How To Claim Your Google Places Listing
How To Claim Your Google Places Listing

Feb 13, 2011 | Read | 3 Comments

Tweet Now sure if you’ve ever set up google places? If you’ve been in business for a while, google probably build a page for you, however, it’s your job to maintain it. Go to go…