Online Marketing Resource Center
As an entrepreneur, you are developing everything for your business. You are brainstorming, thinking and contemplating ideas to bring in new consumers, but the holiday months can be a little tricky. In this economy many people are looking for deals and promotions to stimulate them into spending money. Many companies have turned to sites like Groupon or Living Social to reach new customers, however, it is easy to neglect the customers that are already coming to your site or visiting your store.
So, why not offer your own deals? The concept of “Deal Of The Day” has been picking up momentum in the retail world. Instead of offering a blanket site wide discount, offer a deal each day on a specific products. This will not only allow you to see if one product creates more interest than other, it can help manage overstock items or discontinued stock.
By changing the deal everyday, you’ve provided visitors a reason to visit your site daily. While I wouldn’t recommend running this promotion 365 days of the year. Instead, I’d recommend leveraging this approach during holiday season.
For example, consider launching a 2 week daily deal promotion between Friday, Nov 25 (Black Friday) and Friday Dec 9, 2011. Since these are some of the biggest shopping days of the year you will be able to offer potential customer a daily benefit for shopping with you.
If you’d like to see example of this daily deal feature in practice, schedule a meeting with Stephanie for a quick demo