Webinar Recording: Winning Over the Non-Vegan Crowd

As usual, we had another great session and amazing participation during our latest webinar. Below is the recorded video and slides from the session. We hope you join us for our next webinar in January about developing marketing plans. Until then, Happy Holidays!

Webinar Highlights:

1. Market To Each Segments Of the Non-Vegan Population – They Have Different Concerns And Barriers To Becoming Vegan
2. Understand Your Competitive Edge – Your Brand Is More Than Vegan
3. Create Content Like Top 10 Videos To Speak To Each Targeted Segment
4. Become A Resident Expert On Alternative News Or Progressive Site/Blog
5. Host An Event Outside Traditional Vegan Locations – Plan An Event On Their Turf
6. Create An Opportunity For Non-Vegan To Share Your Content With Their Friends – Eg. Pay With A Tweet

About The Webinar: 

With 95% of the population classified as neither vegan or vegetarian a “vegan only” marketing strategy might be limiting your efforts. During this webinar we will explore ways to reach other segments of the population like potential vegetarians; semi-vegetarians; moderate meat consumers and meat reducers. (Classifications Courtesy Of HRC/Cultivate Research)

As individuals search for more healthy, human and ethical food, environmental and lifestyle choices – you will need to know how to differentiate your products and services.

Recorded Video:

Recorded: Wednesday, December 14, 2011 – 11am PST/ 2pm EST

Embedded Slides:

This entry was posted on Friday, December 16th, 2011 at 1:03 pm. It is filed under Webinar and tagged with webinars. You can follow any responses to this entry through the RSS 2.0 feed.