Ep. 102: Building a Unique Offering – The Only Complete Vegan Coaching Service with Clarissa Gannon



Clarissa Gannon owns the online coaching company, Vegan Fit For Life (formerly Elite Fit For Life). She is also a multiple-times certified fitness and nutrition coach.

Clarissa founded Vegan Fit For Life as a result of her expansive experience in the fitness industry and after observing just how broken it is. After making the decision to incorporate a vegan lifestyle to help some health and digestive issues, Clarissa realized how desperate the vegan community was with needing real information and real nutritional strategies. 

As a result, Vegan Fit For Life has become a main source of nutritional information for the general population and the vegan competitive athlete. Clarissa holds several specialist certifications and implements full integration of health in all nutritional protocols.

Clarissa launched her company 8 years ago and has since grown it to 6 figures. She joins us for this episode to share her entrepreneurship journey. Clarissa opens up about what it’s like being a mom to 4 children while running a busy business and competing as a vegan bodybuilder. She also shares what it took to get to where she is today–running a successful six-figure business and offering the only truly complete vegan coaching service.

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If you own a business, there’s always tons of doubt. If your intent is pure, that you’re helping people, then I think that, as long as you don’t give up on yourself that at some point, you will reach that goal. The instant overnight success stories can get in the way and give you a lot of that impostor syndrome, but I really believe if you narrow down on that on the niche where you want to work, really identify who your ICA is, and then listen to them, they’ll give you the feedback on what they want, and what they need.

—Clarissa Gannon


[00:43] Identifying our business niche and figuring out where you can really help can be challenging.

[02:10] Clarissa started in the bodybuilding world: moving away from animal proteins in her life and business was aligned with her views.

[04:27] Why aligning your business to your views is a road to success.

[05:29] What is Complete Coaching: fixing underlying issues and helping women lose weight based on data and specialists’ input.

[08:20] Coaching business means reassuring your clients and being there for them.

[11:46] Self-doubt is a normal process when having a business: know your niche and ask your customers for feedback.

[15:20] Coaching process is not just a prescription: people need time to apply coaching advice.

[16:20] Helping clients deal with stressful expectations.

[19:31] How to find clients: making connections through social media content.

[24:16] Marketing is an extended process: Stephanie’s thoughts on the power of following up with people.

[26:51] Clarissa’s new program is about gut health.

[29:39] Hiring a coach helped Clarissa’s business so much and offloaded a lot of the confusion.

About Our Weekly Pivot Episodes

We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.

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