Ep. 102: Building a Unique Offering – The Only Complete Vegan Coaching Service with Clarissa Gannon

If you own a business, there’s always tons of doubt. If your intent is pure, that you’re helping people, then I think that, as long as you don’t give up on yourself that at some point, you will reach that goal. The instant overnight success stories can get in the way and give you a lot of that impostor syndrome, but I really believe if you narrow down on that on the niche where you want to work, really identify who your ICA is, and then listen to them, they’ll give you the feedback on what they want, and what they need.

—Clarissa Gannon

Shownotes:

[00:43] Identifying our business niche and figuring out where you can really help can be challenging.

[02:10] Clarissa started in the bodybuilding world: moving away from animal proteins in her life and business was aligned with her views.

[04:27] Why aligning your business to your views is a road to success.

[05:29] What is Complete Coaching: fixing underlying issues and helping women lose weight based on data and specialists’ input.

[08:20] Coaching business means reassuring your clients and being there for them.

[11:46] Self-doubt is a normal process when having a business: know your niche and ask your customers for feedback.

[15:20] Coaching process is not just a prescription: people need time to apply coaching advice.

[16:20] Helping clients deal with stressful expectations.

[19:31] How to find clients: making connections through social media content.

[24:16] Marketing is an extended process: Stephanie’s thoughts on the power of following up with people.

[26:51] Clarissa’s new program is about gut health.

[29:39] Hiring a coach helped Clarissa’s business so much and offloaded a lot of the confusion.