Brett Christoffel is the Founder and CEO of All Y’alls Foods. All Y’alls Foods was born from Brett’s love of cows. After spending over 40 years consuming them, it hit Brett that he loved all animals as much as he loved a dog or cat, so he stopped eating meat and became a vegan.
As a native Texan, Brett takes pride in his state. When he learned that one of Texas’ most substantial contributions to the world is beef, he decided to support changing that by launching All Y’alls’ first product: It’s Jerky Y’all, in May of 2018.
In this episode of Pivot, Brett describes his journey from avid carnivore to becoming vegan and founding his plant-based snack company in Texas, USA.
Brett shares his story of vegan entrepreneurship and what it was like launching a plant-based food brand in Texas, a state whose second-largest export is beef.