Get ready to be inspired by Benjamin Hagerty, co-founder of It’s Bree and Ben, as he takes us on a journey through his experiences as a vegan traveler and researcher. Benjamin and his wife, Brianne Nemiroff, embarked on a remarkable two-year-long trip across Canada and the U.S., uncovering and showcasing vegan businesses in their travel guides.
Driven by the desire to highlight the stories of vegan entrepreneurs and their contributions to society, Benjamin entered grad school and embarked on a research project exploring the operationalization of the vegan philosophy in businesses. His findings, published in the academic blog series, “Ben’s Vegan Vancouver,” offer unique perspectives on business, inclusivity, and various other topics not typically found in mainstream literature.
During the episode, Benjamin discusses the challenges faced by vegan entrepreneurs in Vancouver. Despite the city’s reputation for being vegan-friendly, he reveals how businesses often encounter discrimination, leading some to hide their certifications, even after going through rigorous processes like PETA certification. These insights expose the struggle that vegan communities face to gain acceptance in mainstream culture, despite the growing popularity of veganism.
Join us as we explore the intriguing intersection between veganism, entrepreneurship, and societal norms, and how certifications become vital indicators of safety and inclusivity for consumers.
Don’t miss this enlightening conversation that will broaden your perspective on vegan entrepreneurship and the transformative power of the vegan philosophy in the business world.