Ep. 70: Louisa Nicholson of Every Vegan Recipe on Balancing Priorities and Setting Deadlines

Shownotes: 

Every Vegan Recipe is a user-friendly platform and network for publishing and sharing plant-based-only recipes. 02:42

The importance of making sure that the customer experience in your business is exceptional. 4:42

How the launching of “weekly recipes” helps to bring the Every Vegan Recipe community together, and tips from Louisa on planning ahead. 6:15

The details on how a longer launch timeline gives Louisa enough time for fine-tuning. 07:24

How this feature-rich platform allows people to find out everything they need to know about the transition to vegan eating, plus how it helps recipe creators to gain needed visibility.11:01

The advantage for recipe creators: no need to build and market a standalone site — they can now submit recipes to Every Vegan Recipe! 14:17

Info on building a subscription-based business: the Bandcamp vs Spotify model. 17:06

‘Testing the waters’: “There’s nothing like actually launching and seeing what happens.” 21:33

Buying the experience: why it’s important to realize that people are looking for more than just content or an item. Discussion on the fact that expectations for quality customer experience are growing. 22:22

Why It’s important to spend your time with customers and create a two-way street in your business right from the beginning. 24:52

Figuring out the difference between what you think your customers would like and what they actually want. 26:08

Discussion on an iterative approach to building a business. 27:40

What a day looks like for Louisa. 29:11

A caution: Resist reacting to anything instantly, especially assumptions about the news and success stories. 31:57

Reframing how you think about creating your business: “Don’t wait. It will not be perfect but do it.”