Developing a core marketing approach is key, but at times its best to veer off the path and explore new avenues. This isn’t necessarily a never before seen innovation, but it’s one that’s fresh and new to you. Assessing your current strategy through comprehensive testing can lead to major marketing breakthroughs. Something as simple as changing the color or placement of a button can have important effects, while looking outside your market and industry can inspire profound innovation.
Breakthrough the basics and discover:
- How to build your breakthrough campaign
- Which forms of testing will identify the most significant areas for improvement
- How to gain inspiration from others’ ideas without simply copying them
