Email Marketing from scratch
Unlock the power of email marketing with Email from Scratch! Whether you’re starting from zero or looking to refine your approach, this course will guide you through the essential steps to create effective email campaigns that engage your audience and drive results.
- 9 lessons
- Additional resources
Course Email From Scratch
$55
- Lifetime access to all course content
- Take at your own pace, anytime, anywhere
Course + Complete Experience
For those wanting extra support and community
- 30-day access to the SKILLS community Learn more
- Live events, office hours, and feedback on assignments
$99
What you'll learn
- Build a targeted email list from the ground up.
- Craft compelling subject lines and email copy.
- Design visually appealing emails that capture attention.
- Implement automation techniques to save time and enhance engagement.
- Analyze metrics to optimize your campaigns for better performance.
Course content
L1: Getting Started
Let’s explore how email marketing provides trackability and a direct link to sales and revenue, offering measurable results that can significantly boost your business.
L2: The Value Of Email Marketing
Learn how email marketing offers high conversion rates, reliable reach, and valuable insights to help drive success.
L3: Choices - Email Tools & Types
Choose the right email platform and understand the types of emails campaigns to use for a successful email marketing strategy.
L4: Crafting Effective Emails
Craft well-structured emails with responsive design and clear CTAs, use A/B testing, and track key metrics to resonate with your audience and drive engagement and conversions.
L5: Building Your Email List
Offer valuable lead magnets, set up effective lead capture processes, and create a welcoming experience for new subscribers.
L6: Email Workflow & Automation
Set up automated responses for different scenarios to keep your communication timely and relevant, all while giving your business a boost.
L7: Boost Your Sales With Email Magic
Drive sales with clear calls-to-action and incentives, test out new ideas to see what hits the mark, and don’t forget the power of follow-ups.
L8: Email Inspiration - Learning From The Best
Study and apply elements from successful emails to find inspiration and fine-tune your approach to drive better results.
L9: Beyond Basics - Experiment & Thrieve
Experiment with subject lines, maintain a clean list, and ensure your emails engage and convert.
Requirements
- No prior email marketing experience is needed.
- A willingness to learn and experiment with new strategies.
- Access to an email marketing platform (e.g., Mailchimp, Constant Contact).
Why you'll love this course
In Email from Scratch, you’ll dive deep into the fundamentals of email marketing. This course covers everything from understanding your audience to creating engaging content and analyzing your campaign performance. By the end, you’ll have the skills and confidence to launch your own email campaigns that resonate with your audience and drive conversions.
Does this sound like you?
- You’re starting an email list and need guidance on how to grow it.
- You want to create engaging email content that converts.
- You’re looking to streamline your email marketing efforts with automation.
- You want to understand how to analyze your email performance effectively.
What you will find
Lessons
Space to submit assignments
Additional resources
Members chat
Comments section
Office hours
Sneak Peek: Experience a lesson from our Course
Stephanie Redcross is the Founder and Managing Director of Vegan Mainstream, a unique marketing consulting company, especially for vegan entrepreneurs and professionals. Since 2009 Stephanie has been developing tools, training, and support for the brave individuals who are starting and running vegan businesses all over the world.
She was well-equipped to do this, with more than 15 years of marketing experience with small businesses and Fortune 500 companies. Since then Stephanie has been a frequent speaker at vegfest, conferences, and even her own boot camp series. Through these types of engagements, and her day-to-day work with Vegan Mainstream, Stephanie inspires others to turn their vegan passion into successful businesses.
Course Email From Scratch
$55
- Lifetime access to all course content
- Take at your own pace, anytime, anywhere
Course + Complete Experience
For those wanting extra support and community
- 30-day access to the SKILLS community Learn more
- Live events, office hours, and feedback on assignments
$99
All-In Access
The full membership experience.
$155 Quarterly /
$555 Annually
- Access to all SKILLS courses and live events Learn more.
- Ongoing monthly events and a supportive community.
Our course deals

Email from Scratch
Life access to all course content. Take at your own pace, anytime, anywhere.
$55

Email from scratch + complete experience
For those wanting extra support and community. 30-day access to SKILLS community.
$99

All-in access
The full membership experience. Access to all SKILLS courses and live events. On going monthly events and a supportive community. Learn more.
$155 Quarterly
$555 Annually
More courses by Vegan Mainstream

Social Media From Scratch
Get hands-on with social media—find the best platforms for your business and start thriving today!
- 9 lessons
- Additional resources

AI From Scratch
Curious how AI can transform your business? AI from Scratch equips you with the skills to leverage AI and make smarter decisions.
- 8 lessons
- Additional resources

Biz Tech From Scratch
Boost your business with Tech Stack from Scratch! Learn to build a custom tech stack to streamline operations and increase productivity.
- 8 lessons
- Additional resources
Course Email From Scratch
$55
- Lifetime access to all course content
- Take at your own pace, anytime, anywhere
Course + Complete Experience
For extra support and community
- 30-day access to the SKILLS community Learn more
- Live events, office hours, and feedback on assignments
$99
All-In Access
The full membership experience.
$155 Quarterly /
$555 Annually
- Access to all SKILLS courses and live events Learn more.
- Ongoing monthly events and a supportive community.
- 30 students
- 9 lessons
- Additional resources