Social Media from scratch
Get hands-on with social media! Discover the best platforms for your business by learning through action. With support from our team and fellow learners, you’ll be set up for success. Start thriving today!
- 9 lessons
- Additional resources
Course Social Media From Scratch
$55
- Lifetime access to all course content
- Take at your own pace, anytime, anywhere
Course + Complete Experience
For those wanting extra support and community
- 30-day access to the SKILLS community Learn more
- Live events, office hours, and feedback on assignments
$99
What you'll learn
- Define and connect with your target audience for impactful content.
- Create engaging visuals and copy tailored for social media.
- Master platform-specific strategies to maximize your reach.
- Boost follower interaction and build a loyal community.
- Analyze performance metrics to refine your approach.
Course content
L1: Getting Started
Let’s explore the basics of social media and so you can develop your skills into something profitable for your brand!
L2: What Platforms Are Out There?
How to select the right social media platforms for your business by focusing on those that align with your content style, audience, and available time.
L3: Defining Your Brand
Secure consistent account names and create a visual identity to set the stage for building a recognizable and trustworthy online persona.
L4: Finding Your Purpose
Your purpose is the foundation of your social media strategy. Focus on consistency, know your “why,” and align everything you post with a core goal to help you stand out in the crowded online space. The key is .
L5: Feeling Secure With Scheduling
Schedule your social media posts to streamline your process, focus your energy on creating content, help you plan ahead, and stay consistent.
L6: Creating Content With Canva - Your Social Media Best Friend
Craft content utilizing a pillar content strategy, leverage past successes, and integrate engaging storytelling techniques to foster meaningful connections with your audience.
L7: Creating Short Form Video Content - Shorts/Reels/Posts
Focus on concise, visually engaging short-form videos and make use of discovery algorithms to expand your reach and visibility.
L8: Driving Sales Via Social Media
Choose relevant metrics to measure your success, and use creative storytelling and interactive strategies to connect with your audience and drive conversions.
L9: Wrap Up
Apply what you’ve learned throughout your brand marketing and begin your journey into social media marketing!
Requirements
- A device with internet access.
- A Free or Pro Canva Account.
Why you'll love this course
The Social Media From Scratch course is designed to help you create a powerful social media presence for your vegan business from the ground up. You’ll learn to master key platforms, build engaging content, and develop strategies to attract your ideal audience. The course also covers tools to streamline your workflow and optimize your social media efforts. Perfect for beginners or those looking to refresh their approach, this course provides practical tips to boost visibility and engagement.
Does this sound like you?
- You want to refine your skills within social media platforms.
- You're looking to expand your brand within the social media world.
- Basic marketing just isn’t doing it for you anymore.
- Social media marketing intimidates but excites you.
What you will find
Lessons
Space to submit assignments
Additional resources
Members chat
Comments section
Office hours
Sneak Peek: Experience a lesson from our Course
Stephanie Redcross is the Founder and Managing Director of Vegan Mainstream, a unique marketing consulting company, especially for vegan entrepreneurs and professionals. Since 2009 Stephanie has been developing tools, training, and support for the brave individuals who are starting and running vegan businesses all over the world.
She was well-equipped to do this, with more than 15 years of marketing experience with small businesses and Fortune 500 companies. Since then Stephanie has been a frequent speaker at vegfest, conferences, and even her own boot camp series. Through these types of engagements, and her day-to-day work with Vegan Mainstream, Stephanie inspires others to turn their vegan passion into successful businesses.
Course Social Media From Scratch
$55
- Lifetime access to all course content
- Take at your own pace, anytime, anywhere
Course + Complete Experience
For those wanting extra support and community
- 30-day access to the SKILLS community Learn more
- Live events, office hours, and feedback on assignments
$99
All-In Access
The full membership experience.
$155 Quarterly /
$555 Annually
- Access to all SKILLS courses and live events Learn more.
- Ongoing monthly events and a supportive community.
Our course deals

Social Media from scratch
Life access to all course content. Take at your own pace, anytime, anywhere.
$55

Social Media from scratch + complete experience
For those wanting extra support and community. 30-day access to SKILLS community.
$99

All-in access
The full membership experience. Access to all SKILLS courses and live events. On going monthly events and a supportive community. Learn more.
$155 Quarterly
$555 Annually
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- Lifetime access to all course content
- Take at your own pace, anytime, anywhere
Course + Complete Experience
For extra support and community
- 30-day access to the SKILLS community Learn more
- Live events, office hours, and feedback on assignments
$99
All-In Access
The full membership experience.
$155 Quarterly /
$555 Annually
- Access to all SKILLS courses and live events Learn more.
- Ongoing monthly events and a supportive community.
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- Additional resources