Introducing the

Recipe for Success


Learn how to build a profitable business as a vegan cooking class instructor and enjoy the sweet taste of success!

Online Course + 3 Months Of Office Hour Access!

If you are interested in empowering fellow vegans to cook healthy and delicious meals while maintaining a profitable, thriving business, this course is for you! [PRESS PLAY]

Recipe for Success has 2 levels so you can get the support you need wherever you are in your business journey…

RFS1: Get Fired Up is perfect for…

  • New vegan cooking class instructors.
  • Instructors that need to establish a baseline marketing and business development plan
  • Individuals looking for a step-by-step approach to launching their FFL business

RFS2: Turn Up the Heat is ideal if you…

  • Want to revamp your cooking class business
  • Are struggling with marketing, sustainability, or selling your classes
  • Feel ready to expand or step up your business and offerings

Are you ready to get started creating the business of your dreams?

Choose the level that works best for you or get the bundle!

RFS1 - Get Fired Up

Level 1
$ 125
  • Perfect for beginner instructors who are ready to take their Food For Life certification to the next level! Whether you’re offering classes online or in person, you can prepare to launch a successful and profitable business with Recipe for Success Level 1: Get Fired Up!

RFS2 - Turn Up the Heat

Level 2
$ 125
  • If you’re ready to take your business to the next level by launching new offerings, selling more classes, or reaching new earnings goals, Recipe for Success Level 2: Turn Up the Heat can help. You’ll get detailed, actionable instruction that will revitalize your business and boost your profits.

Bundle - RFS1 & RFS2

Includes both levels
$ 225
  • Get the complete package with both levels of Recipe for Success! We’ll help you get ready for an exciting and successful first year of your business, and then support you with everything you need to reach the next level when you’re ready to advance.

Does this sound like you?

Money-Back Guarantee

We offer a 30-day money-back guarantee. Our goal is to provide you with the training and support you need to succeed as a vegan entrepreneur or business owner. If for any reason you decide this subscription isn’t right for you, simply request a refund within 30 days.

What You'll Learn...

How to build a profitable biz

Get a clear picture of your financial needs and get comfortable charging for your services.

Strategies to organize

...your day, week, and year so that your productivity doesn’t overshadow your well-being.

How To Demystify marketing break out of the overexposure mindset to make moves that get you a steady flow of paying customers.

Where you can build systems your business to make your hands-on workload lighter and more efficient.

Beyond the basics

While Recipe for Success has been thoughtfully planned to provide the essentials for a beginning business, we know that one-size-fits-all doesn’t work for all learners. 

Throughout this course, you’ll find Expanded Learning opportunities. These optional supplementary resources will extend your course experience by offering you a chance to build on the core lessons and enhance your skillset. 

Some Expanded Learning options take the lessons a step further, allowing you to apply your learning to more advanced elements of your business. Others provide extra support with instruction on the fundamentals, so you’ll never feel like you’re in over your head. 

Wherever you are in your business journey, you can tailor your course experience to help you get to the next level!

A few testimonials...

Let's break down the course structure

Please move the toggle below to the left to see all the modules included in RFS1 (Get Fired Up) or to the right to see everything included in RFS2 (Turn Up The Heat).

RFS1 - Get Fired Up
RFS2 - Turn Up The Heat

RFS1 Module 1: The Building Blocks

We’ll start by setting up the foundational structures you need to build a profitable business, from mapping out 12 months of classes to budgeting to designing memorable classes your students will love.

RFS1 Module 2: Demystifying Marketing

Take the guesswork out of your marketing strategies and stop pouring your energy into efforts that don’t get you customers. We’ll establish the four cornerstones of your marketing approach so you can have a focused, purposeful plan from start to finish.

RFS1 Module 3: Applying Your Knowledge

All this planning and outlining is only worthwhile if you apply it to your business, so that’s exactly what we’ll do in the third module. You’ll figure out your marketing and budgeting plans, and learn to support yourself by recognizing where you can build efficient systems.

RFS1 Module 4: The Road Ahead

While there’s always more to learn and develop in your business, we want you to leave this course ready to hit the ground running. That’s why the final module focuses on how you’ll continue to grow your business, from knowing when and how to hire help to manufacturing great days while also preparing yourself to navigate the tough ones.

RFS2 Module 1: Finding and Strengthening Your Foundation

We’ll revisit the basics from the standpoint of seasoned instructors so you can reflect on what you’ve accomplished and plan for an even brighter future.

RFS2 Module 2: Building Systems That Work For You

Lighten your load by examining your current practices and identifying opportunities for systematizing, streamlining, and organizing that will boost your productivity and profits.

RFS2 Module 3: Next-Level Marketing

We’ll help you evaluate your marketing approaches and pinpoint where you’re falling short or doing more than is beneficial. You’ll get hands-on experience with email marketing, social media strategies, and more.

RFS2 Module 4: Launch, Grow, Repeat

You’ll spend your time in the final module getting ready to relaunch your business, and putting together all the pieces so you can apply these strategies and plans whenever you need them in the future. This course is an investment that keeps paying in returns.

And There's Support!

Wondering what kind of support you’ll get? 
We’ve got you covered.
If you have questions at any time while you are working on the course, you can add them to the comments section of that module, and you will get an answer within 48-hours.
Every Vegan Mainstream training is packed with practical examples and actionable, intuitive steps to help you master new skills, practice new techniques, and feel more confident in your business.

Office hours are designed to help you get comfortable with course content, address any obstacles you are facing and provide you with support while you make progress in the training. These sessions are conversational and we host them via Zoom so everyone can be on camera and ask questions easily. LIVE Q&A office-hour sessions occur twice per month.

We are offering two sessions to accommodate multiple time zones. 

  • On the 1st Thursday of the month at 7:30pm ET
  • On the 3rd Tuesday of the month at 11:30am ET

Frequently Asked Questions

Yes, to enroll in this course, you must be an active Food For Life instructor. All registrants will be validated with PCRM within 48 hours of course registration, at which point you will be officially registered in the course.

This course will take you on a deep dive into marketing and business techniques to help you sell more tickets, and market your FFL business more effectively. The goal is to help you make your FFL business viable and sustainable, and the modules in this course are designed to give you the information and actionable steps you need to do that.

We are offering two courses. You can purchase either course for $125; however, if you decide to purchase both courses as a bundle, the discounted cost will be $225. Each course and course bundle includes 3 months of Office Hour Access.

The course will be available to you for 24 months from your sign-up date, in case you need a refresher or would like to revisit any of the training in those 2 years.

Our course content includes a variety of formats, including online training videos, written materials, to-do lists and case studies.

FFL Instructors can enroll in the course at any time; it is designed for you to start and proceed at your own convenience.

Our goal is to help vegans succeed in business. If you sign up for this course and DON’T find that it helps you, just send us an email in the first 30 days to let us know why it didn’t work out, and we’d be happy to give you a full refund.

Yes, we do. We hope you are excited about helping to share information about our courses with people you know because we know they can really help vegan entrepreneurs in this challenging time. But we’re not asking you to do this out of the goodness of your heart! If someone you refer signs up for one of our courses we are happy to offer you a 30% commission as a Vegan Mainstream affiliate! If you are interested, create a profile on our site. Then email us and we will upgrade your profile so you can use an affiliate link to track all your referrals. It’s just our way of saying thanks. 🙂

Meet Your Instructor: Stephanie Redcross West

Stephanie Redcross is the Founder and Managing Director of Vegan Mainstream, a unique marketing consulting company, especially for vegan entrepreneurs and professionals. Since 2009 Stephanie has been developing tools, training, and support for the brave individuals who are starting and running vegan businesses all over the world.

She was well-equipped to do this, with more than 15 years of marketing experience with small businesses and Fortune 500 companies. Since then Stephanie has been a frequent speaker at vegfest, conferences, and even her own boot camp series. Through these types of engagements, and her day-to-day work with Vegan Mainstream, Stephanie inspires others to turn their vegan passion into successful businesses.

Not sure which Recipe For Success course is for you?

We know it can be hard to choose which course is right for you. If you’re unsure, we encourage you to set up a 20-minute walk-through call with Stephanie. She will discuss the options available to you and help you decide where to direct your efforts.

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