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Ep. 28: Michelle Schwegmann, Herbivore Clothing

Meet Our Guest: Herbivore Clothing is the original vegan lifestyle brand. Since 2002 cofounder Michelle Schwegmann has been working to make veganism look good!

In this episode of Pivot! tap into Michelle’s inspiring capacity for compassion, creativity when it comes to finding solutions to helping those around her, and hear how Herbivore has been navigating its way through 2020.

Find out:

  • How Herbivore has reached out to support the Black Lives Matter, and Michelle’s take on why it’s so important for vegans to forge connections with other social justice movements
  • Why she approaches each day with idealism and an openness to making mistakes
  • The new partnerships and business changes that have resulted from Herbivore’s experience with the pandemic
  • New products – and a new email campaign – available on Herbivore’s website now!
  • How vegans can help to support vegan businesses, and why that’s more important in today’s climate than ever before
  • How Herbivore is planning for the 2020 holiday season

Learn more about Herbivore here:

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Stephanie Redcross West

…started Vegan Mainstream based on a simple idea: to build a pro-vegan world, we need a solid infrastructure of successful businesses and brands to ensure that an ethical lifestyle is accessible to everyone, everywhere. With this in mind, in 2009, Stephanie started developing tools, training and support for the brave individuals who identify themselves as Vegan Professionals. She was well-equipped to do this, with more than 15 years of marketing experience with small businesses and Fortune 500 companies.

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We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.


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