Ep. 119: Creating good stuff from Vegan Stuff with Aimee Kilmer

Just listen to your gut. If you have a bad feeling about something, run for the hills. Find a different client, because it never really works out. And I think that’s just something as women we need to do – trust our gut more. It’s something I wish I’d done early on. And it also goes the other way; when you have a great feeling about someone, you can really start to build great relationships.

– Aimee Kilmer

Show notes:

[01:12] Seeing your long-term impact: creating “Good Stuff Partners” and helping both non-profit and profit organizations.

[02:46] Supporting vegan brands that need help with their communications: working only with purpose-driven companies.

[05:38] Learning about business in a small agency: find a great mentor and decide what you want to stand for.

[10:25] How Aimee chooses clients: three filters they use when deciding which companies to work with.

[13:26] Branding means combining verbal positioning with strong visuals: capturing the core essence of the company.

[16:23] Key aspects of branding: brand positioning, voice, naming, taglines, identity, and the digital application of graphic design.

[18:00] Transitioning to a four-day work week: increasing productivity, creativity, and helping employees recharge.

[23:05] Free advice for businesses, designers, and purpose-driven companies: email Aimee.

[25:03] Connecting with like-minded people is crucial: trust your gut – it will save you time, money, and health.

[27:22] Continuing under pressure is rarely effective: experiences teach us, but they aren’t always ideal for making big changes.