Brett Christoffel is the Founder and CEO of All Y’alls Foods, a Texas-based company making plant-based jerky and bacon bits from whole non-GMO soybeans. After 40 years of eating meat, Brett made the connection that he loved all animals as much as his dog or cat, and stopped. As a proud Texan, he decided to change one of Texas’s biggest contributions to the world: beef. Since launching It’s Jerky Y’all in 2018, Brett has built a mission-driven snack company that exists to “be the change through kinder snacking.”
In this episode of Pivot Podcast, Brett is sharing how All Y’alls Foods went from a Texas-based vegan jerky brand to conquering the European market. Brett talks about what it actually takes to expand internationally. Spoiler: it’s not about vanity metrics or viral moments (though he has a great story about a post that went viral). It’s about business fundamentals, strategic partnerships, and staying mission-driven even when growth gets complicated.
You’ll learn about:
- How Brett expanded All Y’alls Foods into Europe
- How a viral social media post translated into actual sales
- Brett’s approach to email marketing: nurturing relationships and providing value
- How being vegan-owned influences their business decisions and marketing strategy
