Ep. 91: How Maxime Went From Nothing To Helping 500+ Vegans All Over The World

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Fit Vegan Coaching began when CEO Maxime Sigouin found himself looking for ways to raise funds to support his fiancée’s cancer treatment. Fit Vegan Coaching has since helped over 500+ vegans completely transform their health and bodies.

On a mission to help the world get lean, thrive and bulletproof their health, Fit Vegan Coaching (FVC) is fighting misconceptions about building muscle, improving body composition and increasing performance as a vegan.

Maxime truly believes in reaching out to people to help them achieve a healthier and better life and avoid suffering from diseases that could have been prevented. He is also an incredibly successful entrepreneur – FVC has grossed over 7 figures in its 2.5 years on the market.

Maxime joins us to share his journey from looking for a way to support his fiancée to running a successful vegan business. He’ll discuss the challenges and rewards and share why it has to be about more than the money.

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“What is the thing that just burns inside of you–that if you don’t do, you don’t feel like it’s worth living? That’s how I feel about it. If I’m not doing this thing, why am I on Earth? There’s no need for me to be here if I’m not pursuing this thing actively.”

— Maxime Sigouin

Shownotes:

[01:02]  Maxime helped over 500+ vegans completely transform their health and bodies. 

[02:04] Being laid off from work due to Covid and having a partner with cancer: birth of Fit Vegan Coaching.

[03:33] Helping people in transition as well as vegans to achieve good body composition. 

[04:26] Program is the combination of education, performance and result: tailored workout and meal plans.

[07:19] Following the plan and working on mindset issues is 90% of the work FVC works on. 

[09:56] Investing all money into a mentor and implementing feedback from members into the program.

[12:08] Implementing only scalable feedback: trials and errors in learning from clients.

[14:03] Finding balance in coach-client relationship: setting the expectations from the start.

[17:02] Consistent posting on SM and cold outreach: podcasting and being a podcast guest retained a lot of leads. 

[21:52] Three tips for people who are at the beginning of their business journey. 

[22:56] Advice for the people at the crossroad: money doesn’t solve every problem.

[25:32] If I’m not pursuing my passion, why am I on this Earth?

About Our Weekly Pivot Episodes

We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.

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