The world may influence you but it should not define you. Too often business owners feel like they have to copy another’s style, approach or business model to be successful. But all that does is create an industry of services and businesses that are indistinguishable from one another, which in turn makes it difficult for customers to find thier perfect product, service or solution. Benchmarking is a best practice in any successful business, but in this Spark! episode Stephanie highlights the difference between benchmarking as a tool and finding your own “special sauce” and letting your unique self shine through your business.
Tune in to learn:
- How to use benchmarking without watering down your brand’s impact
- The difference between learning and copying (and why it’s SO important to get that difference)
- How to articulate what’s unique about your business or brand, and use it to your advantage