Ep. 100: Disrupting Network Television with Jane Velez-Mitchell

You have to always get through that period where it seems like, “Oh, no, this isn’t working. Oh, my God, what did I do?” I’ve had those moments…there are those moments in every business. I just try to put those thoughts aside and do the next indicated thing and stay out of the results. Just prod forward – prod forward to get through a difficult point where it looks impossible.”

— Jane Velez-Mitchell

Shownotes:

[02:46] The mission is to wake the world up to veganism: eating animals is causing most of our problems. 

[04:29] Jane was in mainstream media for 40 years and then decided it was time to break the vegan bubble and founded UnchainedTV.

[08:34] The importance of having information to drive a change. 

[10:05]  Bringing activism to your business: if you’re good at something, do that–it doesn’t matter what it is, you can use it to help animals. 

[15:45] How UnchainedTV can help your vegan business pivot. 

[18:57] Why the mainstream media isn’t talking about animal agriculture. 

[20:55] UnchainedTV pivoted so many times and adapted to challenges faced. 

[23:42] Coverage of the open rescue trial of former Baywatch actress Alexandra Paul and her co-defendant, Alicia Santurio. 

[26:36] California overturns the proposition forbidding meat from pig gestation. 

[29:52] Driving change: do things in front of you and be patient. 

[33:07] How to get through hard times and the power of streaming to get the message out there.