Ep. 122: Choosing ethics over profit–An entrepreneur’s journey to cruelty-free silk with M Sandip Kumar

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In this episode, Stephanie speaks with M Sandip Kumar, an Indian entrepreneur who transformed his family’s traditional silk business into a cruelty-free vegan silk brand.  

Guided by his Jain values of non-violence, Sandip closed all contracts with silk weavers in 2018 and launched a store offering plant-based and artificial silk alternatives, later expanding into natural dyes and sustainable techniques.

Despite criticism and early challenges, his business now serves customers worldwide, earning PETA and Beauty Without Cruelty certifications. Sandip shares his mission to educate consumers, challenge industry myths like “peace silk,” and inspire entrepreneurs to prioritize ethics, sustainability, and transparency over short-term profit.

This is a powerful, must-hear story for every vegan entrepreneur who has faced significant challenges.

Bio:

I am the founder of Hand An Yarns, a boutique committed to offering sustainable and ethical alternatives to traditional silk. 

With over 12 years of experience in silk manufacturing and more than 6 years in the vegan fashion industry, I have positioned Hand An Yarns as a pioneer in cruelty-free silk products. We specialize in vegan silk sarees, salwar materials, men’s shirts, and kurti pant sets, gaining recognition for our eco-conscious and compassionate practices.

Alongside my work in sustainable fashion, I provide lifestyle and mindset coaching, helping individuals upgrade their lives through areas like sound sleep, mindful eating, communication skills, and posture. 

My holistic approach ties personal well-being to sustainable living, reflecting my belief in ethical practices and inner connectivity.

Based in Chennai, India, I continue to innovate and lead Hand An Yarns in creating positive change within the fashion industry and for those seeking a mindful, purposeful life.

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So my message to all the entrepreneurs is that yes, we need profits to run our business, you know, for our livelihood. But we should make sure that we take care of the ecosystem, both the environment and other living beings, as well as the fellow human beings who deserve a better life.

–M Sandip Kumar

Show notes:

[3:22] M Sandip Kumar’s family background, why he wanted to start a more ethical practice of production.

[6:06] Why new generations are more conscious and why they started looking for his brand.

[10:07] The difference between plant-based and man-made fabrics.

[17:44] Why people are interested in natural dyes.

[22:58] The obstacles he had to overcome when opting for plant-based silk.

[26:16] How his store was built like a school.

[31:59] The importance of creating a business that gives value and emotions, not just a product.

[33: 21] Why we should support all artisans whose craft comes from generations before.

About Our Pivot Episodes

We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.

Do You Want To Be Interviewed?

If this sounds like something you’re interested in, submit our registration form with a link to your website, a business bio, and a few sentences about the topics you would like to discuss. 

Have you seen these Pivot episodes yet?

Don’t forget to visit our Pivot Resource Page, to browse through all episodes.

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