As Chief Nerd at The Modern Health Nerd, Theresa “Sam” Houghton is helping plant-based, functional and better-for-you CPG and DTC brands understand their customers and create better content.
Sam is a graduate of both the Bauman College Nutrition Consultant program and the T. Colin Campbell Center for Nutrition Studies Plant-Based Nutrition Certificate program and uses this expertise to bring a unique perspective to content marketing.
In this episode, Sam shares how a realization about what most brands are missing in their content marketing processes led her to pivot her business, becoming better at what she does in the process. Sam will share these insights to help you connect with more people and better serve the customers you already have.
Sam will explain why you should stop chasing SEO terms for the sake of traffic and start creating content that will genuinely interest and serve your customers. You can stop trying to ride the wave of short-lived trends and create content that will benefit your business in the long term!
Theresa “Sam” Houghton is helping plant-based, functional and better-for-you CPG and DTC brands understand their customers and create better content. Her writing appears regularly on NutritionStudies.org and the Upside by VitaCost and has been featured on Green Queen Media. She has been a guest on several podcasts and YouTube shows, including Vegan Visibility with Kathleen Gage, Behind Their Business, Chef AJ Live and Let’s Eat with Mark Samuel.
