Kristen Decker is the founder of DESERT BLOOM™, a cowgirl boot brand redefining Western fashion with plant-based materials and sustainable practices. What started as a family conversation at a reunion seven years ago became a mission: to create boots that honor cowgirl culture without requiring animal products.
Growing up on a small farm, cowgirl boots were always part of Kristen’s life—comfort, style, and identity all in one. But she wanted more. She wanted boots that made a difference. So she dove into the unfamiliar world of fashion, experimenting with premium plant-based leathers made from corn and wheat.
Today, DESERT BLOOM™ is more than boots; it’s a movement for style and compassion. Kristen is focused on building brand awareness through events, pop-ups, and partnerships, all while staying true to her roots.
You’ll learn about:
- How Kristen transitioned from real estate and property management into the completely unknown world of fashion
- Why did she choose to experiment with plant-based instead of traditional materials
- The importance of surrounding yourself with people who know more than you
- How to overcome self-doubt and keep childlike positivity
