Chef Rachel Adina Mullen, founder of Adina’s Delicacies, is an award-winning plant-based chef, culinary educator, and author of the best-selling Vegan Flavors of the World Volume 1, winner of the 2025 Zibby Award for Best Book for the Foodie.
She draws inspiration from her extensive travels, bringing vibrant flavors and cultural traditions to every dish. Her work has been featured on EatThisTV in the pilot series Global Vegan Kitchen with Chef Adina, where she shares accessible, delicious recipes from around the globe. Her upcoming Vegan Flavors of the World Volume 2 deepens the journey, highlighting authentic recipes and stories from kitchens across five continents.
In this episode of Pivot podcast, Chef Adina shares her journey from aspiring author to award-winning cookbook creator – and the exhausting, but deeply rewarding process of self-publishing. Because when every publisher told her that her cookbook concept was “too niche,” she made a decision she’d do it herself.
From writing five recipes a day for four months to learning design, photography, and marketing on the fly, Chef Adina built something bigger than a cookbook – she built a business that celebrates plant-based food from around the globe.
You’ll learn about:
- How Chef Adina completed her first cookbook in four months by creating five recipes a day (and what that process actually looked like)
- The real technical and financial challenges of self-publishing cookbooks, and how to market beyond your initial network
- How she travels the world to develop authentic plant-based recipes using her unique ability to mentally taste flavors
- How her cookbook integrates with her cooking classes and private chef services – plus her QR code innovation for Volume 2
