Ep. 99: An Online Community Built to Make Healthy Living Accessible with Lorne Rapkin



PlantX started as a passion project at the beginning of a global pandemic. PlantX is not only an online store for plant-based products, but an all-encompassing online platform that makes living a plant-based lifestyle accessible to all. It’s an online vegan community where users can order healthy vegan meals and learn about the vegan lifestyle through discussions and blogs.

PlantX CEO Lorne Rapkin joins us to share how PlantX leveraged the open and inviting nature of the vegan industry to help fuel its incredible growth in a short period of time. We’ll also discuss PlantX’s visions for taking the company and the industry to the next level.

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[Our community runs] definitely set us apart from other e-commerce platforms out there that are just sending your goods to your door. With us, whenever you place your next order, we want that conversation to continue and we want to engage you throughout that period of time, before your next order.

—Lorne Rapkin


[02:50] When your community’s collaboration helps your business growth.

[04:55] Online and retail stores: it started with online but physical stores can be marketing tools to use for product discovery.

[08:10] Using storefronts to educate customers.

[10:38] Plantx started just three years ago: e-commerce bloomed during pandemic and new pivot came with variety.

[14:11] When to expand vs. when to dilute: Plantx acquisitions and synergy with other companies during pandemic. 

[18:19] How Plantx engages their customers after purchases and shaped a community around them.

[20:28] Customer support and events are glue between purchases.

[22:16] Combination of art, music, food and all kind of inclusive community events.

[24:18] Allowing customers to request new products.

[27:19] Short recipe for business owners: explore your passion, ask for help, ask questions and treat everyone as best as possible.

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We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.

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