Introducing the
Recipe for Success
Course!
Learn how to build a profitable business as a vegan cooking class instructor and enjoy the sweet taste of success!
Online Course + 3 Months Of Office Hour Access!
If you are interested in empowering fellow vegans to cook healthy and delicious meals while maintaining a profitable, thriving business, this course is for you! [PRESS PLAY]
Recipe for Success has 2 levels so you can get the support you need wherever you are in your business journey…
RFS1: Get Fired Up is perfect for…
- New vegan cooking class instructors.
- Instructors that need to establish a baseline marketing and business development plan
- Individuals looking for a step-by-step approach to launching their FFL business
RFS2: Turn Up the Heat is ideal if you…
- Want to revamp your cooking class business
- Are struggling with marketing, sustainability, or selling your classes
- Feel ready to expand or step up your business and offerings
Are you ready to get started creating the business of your dreams?
Choose the level that works best for you or get the bundle!
RFS1 - Get Fired Up
Level 1- Perfect for beginner instructors who are ready to take their Food For Life certification to the next level! Whether you’re offering classes online or in person, you can prepare to launch a successful and profitable business with Recipe for Success Level 1: Get Fired Up!
RFS2 - Turn Up the Heat
Level 2- If you’re ready to take your business to the next level by launching new offerings, selling more classes, or reaching new earnings goals, Recipe for Success Level 2: Turn Up the Heat can help. You’ll get detailed, actionable instruction that will revitalize your business and boost your profits.
Bundle - RFS1 & RFS2
Includes both levels- Get the complete package with both levels of Recipe for Success! We’ll help you get ready for an exciting and successful first year of your business, and then support you with everything you need to reach the next level when you’re ready to advance.
Does this
sound like you?
Money-Back Guarantee
We offer a 30-day money-back guarantee. Our goal is to provide you with the training and support you need to succeed as a vegan entrepreneur or business owner. If for any reason you decide this subscription isn’t right for you, simply request a refund within 30 days.
What
You'll Learn...
How to build a profitable biz
Get a clear picture of your financial needs and get comfortable charging for your services.
Strategies to organize
...your day, week, and year so that your productivity doesn’t overshadow your well-being.
How To Demystify marketing
...to break out of the overexposure mindset to make moves that get you a steady flow of paying customers.
Where you can build systems
...in your business to make your hands-on workload lighter and more efficient.
Beyond the basics
While Recipe for Success has been thoughtfully planned to provide the essentials for a beginning business, we know that one-size-fits-all doesn’t work for all learners.
Throughout this course, you’ll find Expanded Learning opportunities. These optional supplementary resources will extend your course experience by offering you a chance to build on the core lessons and enhance your skillset.
Some Expanded Learning options take the lessons a step further, allowing you to apply your learning to more advanced elements of your business. Others provide extra support with instruction on the fundamentals, so you’ll never feel like you’re in over your head.
Wherever you are in your business journey, you can tailor your course experience to help you get to the next level!
A few testimonials...
Let's break down
the course structure
Please move the toggle below to the left to see all the modules included in RFS1 (Get Fired Up) or to the right to see everything included in RFS2 (Turn Up The Heat).
RFS1 Module 1: Take action and test your idea
Validate your vegan cooking class idea by taking real, practical steps. You’ll run a targeted survey to gauge interest, aiming for 20 to 100 responses, and get at least 20 people to take action based on your request. By the end of this module, you’ll have a clear sense of whether people are interested in your classes.
RFS1 Module 2: Set the stage and stay the course
In this module, you’ll set your class dates, create a simple way for people to buy tickets, and put a refund policy in place. This module also helps you navigate common struggles, reflect on your progress, and use your insights to guide your next steps.
RFS1 Module 3: Demystifying Marketing
Take the guesswork out of your marketing strategies and stop pouring your energy into efforts that don’t get you customers. We’ll establish the four cornerstones of your marketing approach so you can have a focused, purposeful plan from start to finish.
RFS1 Module 4: Leverage what you've learned
Now it’s time to shift from testing to scaling. You’ll use your growing confidence and data to launch and sell a third class, this time supported by your broader marketing efforts. With more experience and a clearer plan, you’ll be ready to grow your business with intention and impact.
RFS2 Module 1: Taking Care of your customers, yourself, and your biz
Before you scale, you need a solid foundation. In this module, you’ll revisit the core of your business, your customers, your wellbeing, and your systems. You'll learn how to maintain high-quality service as you grow, set boundaries to protect your energy, and strengthen the back end of your business to support long-term success.
RFS2 Module 2: Securing Your Future – Embracing a Plan and the Financials
Growth without a plan can lead to burnout. In this module, you’ll create a sustainable roadmap for your business by getting clear on your financial goals, pricing strategies, and profit potential. You’ll learn how to make informed decisions, set income targets, and build a business model that supports both your lifestyle and your long-term vision.
RFS2 Module 3: Backend organization
Behind every thriving business is a strong, organized backend. In this module, you’ll streamline your systems, tools, and workflows to support your growth. From managing customer data to automating your business, you’ll set up efficient processes that save time, reduce stress, and keep your business running smoothly.
RFS2 Module 4: Building your community
A loyal community is the heart of a successful business. In this module, you’ll learn how to deepen connections with your audience and create a supportive community that makes entrepreneurship less lonely.
And There's Support!
Office hours are designed to help you get comfortable with course content, address any obstacles you are facing and provide you with support while you make progress in the training. These sessions are conversational and we host them via Zoom so everyone can be on camera and ask questions easily. LIVE Q&A office-hour sessions occur twice per month.
We are offering two sessions to accommodate multiple time zones.
- On the 1st Thursday of the month at 7:30pm ET
- On the 3rd Tuesday of the month at 11:30am ET
Frequently Asked Questions
Yes, to enroll in this course, you must be an active Food For Life instructor. All registrants will be validated with PCRM within 48 hours of course registration, at which point you will be officially registered in the course.
This course will take you on a deep dive into marketing and business techniques to help you sell more tickets, and market your FFL business more effectively. The goal is to help you make your FFL business viable and sustainable, and the modules in this course are designed to give you the information and actionable steps you need to do that.
The course will be available to you for 24 months from your sign-up date, in case you need a refresher or would like to revisit any of the training in those 2 years.
FFL Instructors can enroll in the course at any time; it is designed for you to start and proceed at your own convenience.
Yes, we do. We hope you are excited about helping to share information about our courses with people you know because we know they can really help vegan entrepreneurs in this challenging time. But we’re not asking you to do this out of the goodness of your heart! If someone you refer signs up for one of our courses we are happy to offer you a 30% commission as a Vegan Mainstream affiliate! If you are interested, create a profile on our site. Then email us and we will upgrade your profile so you can use an affiliate link to track all your referrals. It’s just our way of saying thanks. 🙂
Meet Your Instructor: Stephanie Redcross West
Stephanie Redcross is the Founder and Managing Director of Vegan Mainstream, a unique marketing consulting company, especially for vegan entrepreneurs and professionals. Since 2009 Stephanie has been developing tools, training, and support for the brave individuals who are starting and running vegan businesses all over the world.
She was well-equipped to do this, with more than 15 years of marketing experience with small businesses and Fortune 500 companies. Since then Stephanie has been a frequent speaker at vegfest, conferences, and even her own boot camp series. Through these types of engagements, and her day-to-day work with Vegan Mainstream, Stephanie inspires others to turn their vegan passion into successful businesses.
Not sure which Recipe For Success course is for you?
We know it can be hard to choose which course is right for you. If you’re unsure, we encourage you to set up a 20-minute walk-through call with Stephanie. She will discuss the options available to you and help you decide where to direct your efforts.
