Ep. 101: The Role Of Artificial Intelligence In Promoting Vegan Businesses with Sam Tucker



VEG3 is an AI-powered marketing assistant that helps vegan businesses and animal rights charities create impactful marketing campaigns that increase revenue while saving animals.

After spending more than a decade laser-focused on making data-driven decisions to maximize the impact of work done by vegan businesses, VEG3 founder, Sam Tucker, realized there was a technological revolution happening that could scale the vegan movement and its economic impact to a previously unprecedented level.

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Scalability of your impact, especially as a vegan business, is driven by more than just the desire for profit – we have this deeper purpose of trying to change the world. And to change the world, it requires a lot more work than any one human can do on their own. So you have to be able to let go and to delegate in order to grow.

—Sam Tucker


[00:40] How AI can be a tool in your toolkit and help you grow business. 

[02:23] Animal activist since his teenage years: the idea of working in digital space was born out of limited scalability issues for nonprofits. 

[05:45] Generic AI doesn’t understand brand messaging for vegan businesses: VEG3 tool and the need to train AI on your own data.

[07:44] AI tool that analyses marketing data and knows how marketing content will perform before you publish it. 

[09:45] Two biggest benefits of AI for businesses.

[11:58] Implementing AI in your business: find AI substitute for all the repetitive work and how to get answers you need.

[16:07] Copywriters are the target market for AI: data privacy policy in VEG3 and personal securities with AI.

[19:23] Investment in AI for business owners: reducing costs and increasing quality and quantity simultaneously.

[22:02] Testing ads with AI: packages and free options VEG3 provides.

[25:15] To scale, you need to learn to delegate.

[27:19] Everything in your business will change with time: you as well.

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We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.

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