Ep. 104: Not All Vegan Businesses are Food Businesses – Tax Tips From a Vegan Accountant with Keith Lesser



Not long after becoming vegan for health reasons, Keith Lesser became just as passionate about the ethics of veganism–preventing animal cruelty, promoting sustainability and acting against climate change. 

Keith decided to combine his career in accountancy and veganism to serve the vegan business community with quality accounting services. He acquired the Vegan Accountants brand, built a vegan team and re-vamped, re-launched and later re-branded the business with significant growth of 500% in the first 24 months.

In this episode of Pivot, the Managing Director of Vegan Accountants, Keith Lesser, joins us to share how his business helps vegan and ethical businesses with their accounts and tax compliance.  

Keith’s story is a fantastic account of how you don’t necessarily need to change professions to become a vegan entrepreneur.

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If you have anxiety about taxes, it is a good thing to delegate and just focus on what you’re good at. It all comes back to having an abundance and growth mindset, don’t try and do everything yourself and think, “Oh, I save, save a little bit on this.”

—Keith Lesser

Show notes:

[00:50] Vegan businesses are not only food-based: a vegan accountant is a must. 

[05:52] Keith merged his vegan lifestyle and the family accounting business. 

[08:52]  The good balance: put quality at the forefront of everything and add ethics to it. 

[12:15] Team of vegan accountants and connection with clients: you can’t hide from the accountant.

[15:39] It’s easier to go to the mass market, but then you leave your mission a little bit at the door: yes, there are plenty of vegan businesses out there.

[17:25] Having an accountant on your side is important: shifting businesses with a good understanding of finances.

[21:01] When is the best time to get an accountant?

[21:45] Having accounting software vs. having an accountant.

[23:00] Thinking about prices, value and scalability from day one. 

[24:10] Emotional barrier and the value of the offering: understanding numbers.

[27:00] Taxes in the USA and UK: people don’t count taxes in and break down the invoices incorrectly.

[32:02] Tax planning phase: business and personal tax planning throughout the year.

[34:11] Relationship, connection and expertise are the key points for every business.

[37:10] Reducing client base, tweaking process and improving balance in the business.

About Our Weekly Pivot Episodes

We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.

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