Lindsay Perez is a Certified Nutrition Specialist, lifelong wellness enthusiast, and founder of NOSHY. For over 20 years, she has, as she puts it, “lived and breathed fitness, nutrition, and the belief that food should make you feel amazing.”
The story with NOSHY began a few years ago when Lindsay broke her elbow, and it completely changed her routine. She went from being constantly active – working out, meal-prepping, coaching – to being forced to slow down. So she focused on what she could control: how she nourished herself. That period inspired her to reimagine what healthy eating could look like – comforting, satisfying, and full of flavor.
What started as a fun experiment in her kitchen soon turned into a mission: to share plant-based, protein-packed bites that bring joy, energy, and balance to everyday life. More than clean ingredients and bold flavors, NOSHY tells the story about joy, self-compassion, and second chances. In less than one year, Lindsay has scaled NOSHY from a kitchen experiment to a product sold in grocery stores across Florida, and through her own e-commerce platform.
You’ll learn about:
- How a serious injury forced Lindsay to slow down and reimagine her relationship with food
- How to market vegan products to non-vegan audiences and educate consumers
- Lindsay’s approach to work-life balance: dedicating 30 minutes a day to self-care
- The reality of building a food business from scratch –product development, marketing, logistics, and wholesale operations
