Meet our guest: Aline Duerr of Vegan Interior Design, an educational platform teaching interior design students and established interior design businesses how to include a fast-growing conscious market into their customer base. Her interior design business used to be very much face-to-face and one on one before COVID-19. From March onwards, not only did the commercial interior design work that she used to do for over 8 years drop, but she also had a 2-year-old toddler at home again every day who wanted to be entertained. Rather than seeing it as a problem, she took this situation as an opportunity to finally turn my face to face client-focused business into an extended educational platform teaching international interior design students and established interior design businesses about how to include a fast-growing conscious and vegan market into their customer base and widen their skill set.
To complement the courses, she wrote and published a book called ‘Vegan Interior Design’ which has been highly successful all over the world since its launch in October 2020. This ‘forced’ pivot from a small face to face service-based company to an educational platform actually enabled her to reach a much larger audience and create an incredible network and community within a very short time; to help designers all over the world progressing the vegan interior design movement; to reach non-vegan designers, students and ‘everyday people’ by educating them with her book, her courses, and resources; to be filmed and featured in a new vegan documentary explaining that veganism is not only about food and fashion and to organize the world’s first Vegan Interior Design Week ever in 2021. This pivot gave her a push to become the leader of a vegan movement and she is very grateful for it.