Ep. 89: How the motto ‘do the right thing’ became the inspiration for VIRCHEW

“Keeping up a very strong vision for me has always been at the heart of my experience. And then definitely follow the good advice of people that say, “Get the strategy in place.” Or find the person that can do that with you. That is powerful – if we can accept that kind of assistance, because entrepreneurs, sometimes we do our own thing. WE are gonna do it. No, we can’t. We don’t know everything. It’s impossible. Get the right people around you that support what you see.”

– Laura Simonson

Shownotes: 

[01:01] Vegan female entrepreneur journeys can be slightly different. 

[02:30] Laura is an animal lover who grew up with dogs: The book, “Vegetarian Dogs and Cats” stuck with her. 

[04:11] Creating a brand name that rocks took her a few years: when virtue became Virchew. 

[06:07] Food for dogs that is changing the world: what we put on the plate, we put in our minds – why would it be different for dogs? 

[10:44] Business model Laura chose: it is important not to lose the product quality because it is a prevention for health issues. 

[14:51] Keep strong vision strong, get your strategies in place, and get the right support system around you. 

[19:27] Power in being flexible and leaving ego at the door in building the business. 

[23:01] Opening a sample shop and production in the same place: providing a retail feeling to customers. 

[24: 30] Big eye opener for Laura about the vegan community and her business. 

[28:00] Silver lining: who are the core customers and what is the bond between businesses and customers.

[30:00] Amazing customer relationship, veterinary programs and food development. 

[32:25] 90% of Virchew’s capital has come from women.