Ep. 90: How to find fun in the unpredictable nature of Entrepreneurship

“I would rather have 100 customers, who really value my product and pay a lot of money, than to have 1000 customers who don’t really value it, and I have to push them to buy it. So I would always go for the niche – find the right niche where you can actually create a community where they really love the product, and they do the marketing for you.”

 – Adrian Krahn

Shownotes: 

[00:43] Every business has bumpy times – that is the measure of our growth. 

[03:37] Adrian’s journey from getting familiar with vegan food, to consulting for pharmaceuticals, to developing vegan gummies. 

[07:14] Different approaches to building a business; starting from scratch–developing the technology, building the machine, finding a producer, bringing it to market.

[08:43] Technology, solving problems for your customers and getting out there with a specific story. 

[10:26] Why it is better to focus and find your niche.

[11:46] Doing private labels vs building your own brand. 

[13:00] Many business owners miss the opportunity to leverage LinkedIn. 

[15:09] Doing business in Europe is much more complicated due to regulations and multiple languages. 

[17:06] The power of diversity in a business team: different views can bring things to the next level. 

[22:15] Veganism has been trendy in Switzerland for years: the vegan market is strong and climbing.

[24:11] Tools nowadays offer testing the market even before having a physical product. 

[26:22] Benefits of working with startups and small businesses: learning from feedback. 

[30:51] Adrian’s tips on how to make short-term and long-term decisions.