Our focus often narrows to the products and services that meet our customers’ needs, but their expectations encompass the purchasing process as well. What is it like to receive your product or service and how are challenges or mistakes addressed? While it can feel like another thing to worry about, I see this as an opportunity to distinguish yourself from others through your marketing. If you’re looking for new ways to mold your business, consider realigning your systems, approaches, and goals around the customer experience. Smiling customers and glowing compliments will build a base of satisfied ambassadors for your brand.
We’ll hone in on:
- Cornerstones experiences of the customer journey
- Common pitfalls that can strain your relationship with your community
- How to rebound when you make a mistake
