In the growth of my business, the discovery call has been the most consistently effective tool to identify potential interest and convert contacts into customers. A discovery, or breakthrough call, is an opportunity for you to talk with your ideal customer for 20 to 30 minutes and determine if your products or services are right for them. Many struggle with these calls, fearing a lack of sales acumen, or resorting to giveaways in hopes of future sales. I’ll walk you through the introductory call to use as a coach, instructor, or service provider, to secure bigger sales and bring in well-deserved money.
The path we’ll take:
- Understanding the anatomy of a discovery call
- How to shift from a conversational tone to sales mode
- Preparation to give the call the greatest impact
- Tools to have in place, so that proposals, invoices, or reading materials are sent within 48 hours of your call
