When you want to sell tickets, classes, courses or products offering a deal is a good tool to help you drive sales sooner. I often see business owners or managers using deals and discounts as a reactionary measure, but this is a big mistake. In this webinar I want to encourage you to think strategically about how you will use promotions proactively — to drive earlier, bigger or repeat sales. Also, I’ll challenge you to build deals not solely based on discounts. Often the best deals to offer are those that help you maintain your current price point, or increase revenue — and the way you structure your deals has everything to do with that!
Join me to discuss:
- How to use discounts strategically, instead of frantically offering fire sales
- How to reward early adopters (and the importance of doing so)
- Pricing your products so you can afford to offer discounts
- Ideas for deals that don’t require discounting